CIRCULAR VISION PROGRAM™Barcelona 2021
In this exercise, I developed a Creative and Art Direction proposal for the CIRCULAR VISION PROGRAM™ by PJ.LOBSTER™, building on prior research that helped shape a coherent visual strategy. My approach was to integrate the brand's values of sustainability and innovation into a contemporary and sophisticated aesthetic. Through this proposal, I created a series of digital assets that consistently reflect the programme’s principles, employing a modern, minimalist visual style that highlights the circular and forward-thinking nature of the initiative.